Making pet health tracking
as natural as a meal.
FitFido reimagines how we care for our pets by blending precise weight tracking directly into their feeding routine—so owners can focus on loving their dogs, not stressing over data.
Silver Award
MUSE DESIGN AWARDS
Bronze Award
INTERNATIONAL DESIGN AWARDS
UX Design
Industrial Design
3D Modeling
UX Designer
Industrial Design Lead
A disjointed reality.
Today’s pet health tools ask too much of owners. Weighing a dog and feeding a dog happen in two completely different contexts, making consistent tracking almost impossible. As a result: Nearly 59% of pets struggle with obesity simply because owners lack clear, daily feedback.
The Opportunity: What if data collection didn't feel like a chore? By hiding the scale inside the food bowl, we can turn a daily necessity into effortless health tracking.
Competitors offer pieces, not solutions.
Through competitive analysis, we discovered that users are forced to choose between dumb bowls or overly complex smart feeders that lack integrated health insights.
Listening to the users.
We spoke with 11 dog owners dealing with various weight management challenges. We didn't just ask what they wanted; we dug into the emotional and practical hurdles of keeping their dogs healthy.
Balanced Feeding Habits
Accurate Measurement
"I just pour by feel. Those charts on the back of the bag are impossible to decode."
"When I work late, I feel guilty. I usually overfeed treats when I get home to make up for it."
"I bought a pet scale once. Trying to hold a squirming dog while reading a number was a nightmare."
Guide dogs back to a healthy
Body Condition Score (BCS)
of 3-4 within six months, without adding stress to the owner's daily routine.
The Closed-Loop Ecosystem
1. Invisible Auto-Weighing
High-precision sensors in the base capture the dog's weight the moment they step up to eat. By completely hiding the scale, we removed the hardest part of health tracking.
2. AI Portioning & Recognition
Just snap a photo of the food bag. The app instantly extracts the calorie density and, acting as a smart nutritionist, dynamically adjusts the next meal's portion based on today's weight.
3. A Dashboard that Cares
We translated intimidating health metrics into a simple, visual BCS progress bar. It focuses on positive reinforcement, giving owners a clear sense of achievement as their dogs get healthier.
Testing the ecosystem with real users.
We ran a moderated usability study with 6 dog owners to put our hardware prototype and app to the test. We weren't just looking for task completion—we wanted to know how the system made them feel.
Evidence-Based Iteration.
The Problem
"Users found our initial dashboard overwhelming. The density of the data actually caused 'data blindness,' making it hard to know what to focus on first."
The Iteration
"We stripped away the noise. By adopting a soft, neumorphic design language, we used physical depth and light to create a clear hierarchy. Now, the interface feels less like a spreadsheet and more like a quiet, helpful companion."
V1
V2
V3
V4 (Final)
From "Data Anxiety" to "Subconscious Companionship"
Building FitFido fundamentally shifted my perspective on the boundary between a "tool" and a "companion."
While most health tech relies on dense, intimidating charts to look 'smart', they often just make users anxious. I realized the true value of design is folding data collection invisibly into everyday habits.
By leveraging a Neumorphic Minimalist aesthetic, we replaced the anxiety of a glowing screen with the calm of a tactile, resin-like surface. Data is no longer a cold metric; it acts as a digital breath, naturally syncing with the pet's routine.
This project reinforced that design is not just about how it looks, but how it flows. True technological warmth means dissolving complex AI and sensor technology into a silent, effortless experience.